Bookkeepers and accountants are not the same
Often when I speak to different business owners they are confused about the differences between a bookkeeper and an accountant and how they can work together to help you keep on top of your businesses finances. So I thought as we have just opened our own bookkeeping arm, now would be a good time to […]
Ten Proven Ways to Get More Twitter Followers
Social media is a more potent force than ever before and one of the sites at the forefront of the social media revolution is Twitter. With millions of active users, Twitter is an extremely powerful marketing tool. The secret to Twitter success, of course, is growing and then holding a large follower base […]
5 Business Benefits Of Customer Loyalty Programs
Customer loyalty programs are surprisingly simple to implement, especially online, and can bring many benefits to your business. Beyond the simple fact of adding satisfaction for your regular customers, here are five ways your business can profit from starting a loyalty scheme. 1. Customer retention The most obvious benefit of a customer loyalty […]
5 Tips for Creating a Better LinkedIn Profile
Whether you’re an entrepreneur seeking lucrative new partnerships or a skilled worker in search of the perfect job placement, LinkedIn is the social network you need to be using. As the world’s premier social network geared towards professionals from all walks of life, LinkedIn is effectively your online portfolio and résumé. Companies all over […]
Social Media Etiquette: 9 more Quick Tips for Professionals
With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate […]
Social Media Etiquette: 12 Quick Tips for Professionals
Last week we looked at whether your business should be using social media to promote its services and engage with customers. This week we are looking at the way in which you should be doing this. With social media, you can connect with business associates quickly and creatively. But this communication mode is […]
Should you use social media?
Everybody’s talking about social media marketing at the moment, it’s the next big thing. Some businesses have been doing it successfully for years, others have dabbled but not got anywhere, so the big question is, if you have not yet started to use social media to promote your business should you take the plunge? […]
A Guide to Profiling Your Customers
Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to attract the right audience and generate valuable traffic to your website. Understanding your customers and what makes them tick is the key to any successful business, particularly if […]
Using blogs to improve your business
Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience and are becoming an increasing important element in your SEO. Google now actively looks for websites that regularly publish new, unique content and blogging is one of […]
5 Tips to Improve the Conversion Rate on Your Site
When most people think about making more money off there website, they tend to focus on increasing the traffic they get to their website every month. However, if you are currently getting 500 people per month visit your website but are getting no sales or calls, then even if you increase the visitors by100% […]
